Candor

Qualitative research on synthetic users that follows the conversation.

About Candor

Candor is a synthetic user research platform that makes it possible to conduct user research faster and more frequently, at a fraction of the cost. Every synthetic user created by Candor is grounded in evidence. Conduct various interviews to test pain points, ideas, concepts, solutions, value propositions, pricing and more.

Key features

Evidence-Grounded Synthetic Participants: Build synthetic users from published research, web data and your own customer
Bring Your Own Research: Upload interviews, surveys, support tickets, market research and internal documents to make par
Automated Audience Research: Describe the people you want to understand and Candor researches the population, identifies
Adaptive AI Interviews: Interviews follow the conversation instead of rigidly asking every participant the same question
Actionable Research Reports: Candor synthesizes interviews into clear findings, disagreements and recommended next steps
Evidence Provenance: See what evidence sits behind participant attributes and research signals, making it easier to dist

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