goahead

Goahead lets you A/B test the things you normally can’t: offline ads, packaging, logos, product concepts - by putting them in front of a targeted audience and returning statistically significant results before you go public.

About goahead

goahead is a platform designed for marketing and creative teams to test and validate creative assets - such as ads, packaging, logos, and product concepts - by gathering feedback from a targeted audience before launch. Users can upload multiple variants of their work, set demographic targeting, and receive statistically significant results within hours. The platform supports images, video, audio, and text, and allows for both quantitative and qualitative feedback. goahead offers automated reporting, privacy compliance, and the option to invite specific participants. Pricing includes a free tier with limited credits, monthly plans, and pay-as-you-go bundles.

Best for: marketing teams, creative agencies, brand managers, product managers

Key features

Allows users to test creative assets with a targeted audience before launch
Supports images, video, audio, and text for testing various asset types
Enables demographic targeting by age, location, gender, and education
Provides automated, shareable reports for stakeholders
Offers both quantitative and qualitative feedback options
Complies with GDPR and CCPA privacy standards
Allows inviting specific participants for feedback

Use cases

Testing packaging designs with a target demographic before production
Validating advertising campaigns with real audience feedback
Comparing logo or product name variants for audience preference
Gathering feedback on book covers or media thumbnails
Obtaining opinions on new fashion collections or game art
Collecting stakeholder feedback via private sharing

Pros

Free tier available with 50 credits for initial testing
No sign-up required for initial test with 100 participants
Supports rapid turnaround with immediate participant matching

Limitations

Unused credits from monthly plans do not roll over

Screenshots

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