Insights Copilot

Insights Copilot monitors and analyzes countless online discussions, uncovering valuable qualitative insights to shape your marketing strategy.

About Insights Copilot

Insights Copilot is an AI tool that analyzes large volumes of social media conversations for brands and agencies. It can compare sentiment, complaint drivers and share of voice across brands and markets, and it applies the relevant filters automatically based on the question asked. A single request can produce a detailed report with charts and supporting posts, which can be shared by link, including with people who have no account. It is available as an add-on to the YouScan social listening platform, with the Starter plan limited to 10 AI questions per month.

Best for: marketing teams, brand managers, market researchers, agencies

Key features

Analyzes millions of online conversations to identify trends and drivers
Compares sentiment and complaints across brands and markets
Automatically applies relevant filters based on user questions
Generates shareable social listening reports with charts and supporting posts
Handles complex, multi-part analysis requests in one conversation

Use cases

Monitoring brand reputation and sentiment in real time
Benchmarking against competitors
Reporting on emerging trends and viral moments
Answering client or stakeholder questions with data-backed reports

Pros

Reports can be shared via link with non-users
Unlimited users on all plans

Limitations

AI agent access is limited to 10 questions per month on the Starter plan

Screenshots

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