MARA

MARA is your AI-driven review reply assistant, enhancing customer engagement and managing your online reputation.

About MARA

MARA is a web platform for hotels that gathers guest reviews from major platforms into one inbox and drafts replies with AI. Replies are written in the hotel's trained tone and in the guest's language, and simple reviews can be answered automatically under rules the hotel sets, with human approval for the rest. It also extracts topics and sentiment from reviews, compares properties and offers a Chrome extension. Pricing is per property; one listed plan costs 100 euros per month billed annually and includes 150 AI replies.

Best for: hotel managers, hospitality groups, reputation management teams

Key features

One shared inbox for reviews from several platforms
Drafts replies in a tone trained to match the hotel
Replies in the guest's language automatically
Review analytics showing topics and sentiment
Rule-based auto-replies to simple reviews, with human approval for other drafts
Chrome extension for replying to reviews on other sites

Use cases

Replying to guest reviews on Google, Booking.com and other platforms
Finding trends in guest feedback
Comparing guest sentiment across properties in a group

Pros

Team members can be added without per-seat pricing
Unlimited users and permissions are included
Vendor offers a free start and a demo, with no card stated

Limitations

Plans include a capped number of AI replies, with extra replies billed per reply

Screenshots

Reviews

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