Pencil

Pencil brings a revolutionary change to ad creation by utilizing AI technology to generate brand and agency ads at a rapid pace, increasing the speed by 10 times.

About Pencil

Pencil is an AI platform for brands and agencies that produce marketing assets such as ads, images, video and text. It routes work across models from providers including OpenAI, Google, Adobe, Runway and Stability AI, and adds brand safety controls, role-based access and a no-training data policy. Assets can be generated in bulk for different audiences and markets, and ads can be launched and tracked on major channels. Pricing is tiered for solo users, teams and enterprises, though prices are not shown.

Best for: marketing teams, brands, advertising agencies, enterprise creative departments

Key features

Orchestrates AI models from multiple providers
Generates text, images, video and ad creatives
Launches and tracks ads on major ad platforms
Governance and compliance controls
Role-based access and brand safety features
No-train data policy with full ownership of created assets
Bulk AI generation across audiences and markets (Pro)
Real-time AI insights and scores for generated assets

Use cases

Creating ad creatives for multiple channels
Launching and tracking ad campaigns on social and display platforms
Enforcing brand standards across teams
Bulk-generating assets for different audiences and markets
Controlling access with role-based permissions

Pros

Combines models from OpenAI, Google, Adobe, Runway and Stability AI in one platform
Vendor states customer data is not used to train models
Launches and tracks ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn

Limitations

Some integrations and features are marked as 'Coming soon'

Screenshots

Reviews

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