PIMMS

Link sharing tool for measuring conversions

About PIMMS

PIMMS is a marketing analytics tool for creators, marketers and small teams that tracks how shared links perform across channels. It creates branded short links and QR codes and records clicks, leads and revenue, tying conversions from tools such as Stripe, Shopify and Cal.com back to the original link and its UTM parameters. The site also lists multi-touch attribution, UTM management and AI lead scoring with customer journey insights. A free plan covers 5 links and 200 tracked events per month, and paid tiers raise the limits.

Best for: marketers, creators, agencies, growth teams, freelancers

Key features

Tracks clicks, leads and revenue from shared links across campaigns and channels
Creates branded short links for emails, outreach and social media
Filters analytics by source, medium, campaign, term and content
Integrates natively with Stripe, Shopify, Cal.com, Zapier and WordPress
Lists AI lead scoring and customer journey insights

Use cases

Measuring which marketing channels and campaigns drive sales and signups
Tracking conversions from links shared on social media, email, or ads
Organizing and managing links for multiple clients or projects

Pros

Free plan with 5 links and 200 tracked events per month
Lists more than 100 integrations
Vendor describes itself as GDPR-first with no third-party cookies

Limitations

Free plan limits to 5 links and 200 tracked events per month
Some advanced features require paid plans

Screenshots

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