Truly Analytics

Recovers missed data via 1st-party attribution.

About Truly Analytics

Truly Analytics is a web analytics platform designed to recover website traffic and event data that is typically lost due to ad blockers, privacy tools, or blocked scripts. It acts as an intermediary between site visitors and Google Analytics, allowing organizations to measure hidden activity without exposing users directly to Google’s infrastructure. The tool offers features such as first-party attribution, organization-level network intelligence, and event hooks for integrating analytics signals into CRMs and business workflows. Pricing is based on monthly page views, with self-service plans starting at £39/month and fully managed options from £500/month. A free three-day trial is available.

Best for: publishers, marketing teams, B2B companies, technical teams, ecommerce operators

Key features

Recovers website traffic and events lost to ad blockers and privacy tools
Acts as an intermediary to protect user privacy while collecting analytics
Provides first-party attribution for campaign tracking and comparison
Offers network intelligence to identify organizations accessing content
Includes event hooks for routing analytics events to CRMs and workflows
Runs alongside existing Google Analytics installations without interference

Use cases

Recovering hidden website traffic for more accurate analytics
Attributing conversions and campaign performance with first-party data
Identifying which organizations are visiting and interacting with site content
Sending real-time analytics events to CRM or business systems

Pros

Free three-day trial with no payment required
Can be used alongside existing Google Analytics setup

Limitations

Pricing increases with higher monthly page views

Screenshots

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