WPLytic

WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.

About WPLytic

WPLytic is a WordPress plugin that provides website analytics directly within the WordPress dashboard. Designed for privacy and control, it stores all analytics data in the site's own database, avoiding external accounts or third-party services. The tool offers real-time reporting, custom dashboards, AI-assisted analysis, and supports unlimited visitors and events. Users can track conversions, set goals, and segment audiences without usage tiers. WPLytic is suitable for site owners who prioritize data privacy and want to avoid cookie-based tracking. The service is offered as a paid plugin, with a single plan covering all features for one WordPress site.

Best for: WordPress site owners, e-commerce managers, agencies, marketers, small businesses

Key features

Stores analytics data in the site's own WordPress database for privacy and control.
Provides real-time reports on visitor activity and site engagement.
Supports unlimited tracking of visitors, sessions, events, and goals without usage tiers.
Offers AI-assisted analysis to answer questions about site trends and performance.
Allows creation of custom dashboards and saved views for personalized analytics workspaces.
Enables tracking of conversion goals and user journeys within WordPress.
Includes team and client access for collaborative analytics review.

Use cases

Monitoring website traffic sources and visitor behavior directly in WordPress.
Tracking conversions and analyzing the paths visitors take to complete goals.
Segmenting users and analyzing specific audience groups for targeted insights.
Building custom analytics dashboards tailored to specific metrics or workflows.

Pros

No external analytics account or third-party service required.
All analytics data remains private and self-hosted within WordPress.
Unlimited tracking without additional costs for higher usage.

Limitations

Supports analytics for only one WordPress site per license.

Screenshots

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