Elmo

Open source AI visibility tracking and optimization.

About Elmo

Elmo is an open-source platform designed to help brands monitor and optimize their visibility across AI-powered answer engines such as ChatGPT, Gemini, Claude, and Perplexity. It tracks how often and in what context brands are mentioned, which competitors appear, and which sources are cited by these AI models. Users can self-host Elmo for free, maintaining full control over their data, or opt for managed cloud plans starting at $29 per month. The tool offers scheduled prompt tracking, share of voice analytics, and recommendations for improving AI visibility, making it suitable for marketing teams and agencies focused on answer engine optimization (AEO).

Best for: marketing teams, SEO and AEO consultants, brands monitoring AI presence, agencies offering AI visibility services

Key features

Tracks brand mentions and citations across major AI models and answer engines
Supports both scraping real AI interfaces and direct API calls for data collection
Provides share of voice analytics and competitor benchmarking
Prompt Wizard suggests relevant prompts and competitors to track
Open source and self-hostable with no license fee
REST API and MCP server for integration with other tools

Use cases

Benchmarking competitor visibility in AI-generated answers
Identifying opportunities to improve AI answer engine optimization

Pros

Free to self-host with no license or per-seat fees
Unlimited seats on all cloud plans

Limitations

Cloud Starter plan limited to ChatGPT and 1× daily checks

Screenshots

Reviews

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