Empanada

Activate Your Team On LinkedIn To Drive Pipeline

About Empanada

Empanada is a web-based platform designed to help companies increase their organic reach on LinkedIn by enabling employees to share marketing-approved content. The tool provides a content library, AI-assisted personalization, and direct publishing to LinkedIn, making it easier for teams to post consistently. Features such as leaderboards and a publishing lottery encourage participation, while analytics allow admins to track activity. Empanada is offered at a flat monthly rate for the entire company, with no per-seat charges. A 14-day free trial is available, after which the service costs $199 per month.

Best for: B2B marketing agencies, companies seeking LinkedIn advocacy, marketing teams, sales teams

Key features

Provides a library of marketing-approved posts for employees to share.
Allows direct publishing to LinkedIn through the official API.
Uses AI to personalize posts to match individual voices.
Includes a leaderboard and publishing lottery to motivate participation.
Offers admin analytics and activity tracking for monitoring engagement.
Supports unlimited teammates under one company plan.
Features a content gallery for brand assets.

Use cases

Coordinating company-wide LinkedIn posting to boost organic reach.
Enabling employees to share approved content without manual copy-paste.
Tracking and analyzing employee advocacy performance.

Pros

Flat monthly pricing for unlimited users.
Self-serve setup with no lengthy implementation required.
14-day free trial available.

Limitations

Only supports LinkedIn, not other social networks.

Screenshots

Reviews

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