Spatial

Spatial provides businesses with valuable insights by segmenting and analyzing social media data in real-time, accurately predicting and influencing customer behavior.

About Spatial

Spatial offers an AI-powered segmentation platform designed for retail marketers to analyze and target customer groups based on behavioral data. The tool organizes U.S. households into detailed segments using demographics, social media activity, mobile movement, and credit card transactions. Users can upload CRM or visitation data to identify valuable segments, compare market share, and personalize multi-channel campaigns. Pricing is based on the number of contacts or locations analyzed, with tiered monthly and annual plans. The platform is aimed at helping retailers make informed decisions about site selection, marketing, and customer retention.

Best for: retail marketers, ecommerce brands, marketing agencies

Key features

Segments consumers by social, mobile, and web behaviors for targeted marketing
Organizes U.S. households into 17 groups and 80 behavioral segments
Allows uploading of CRM or visitation data to identify top customer segments
Provides insights into consumer spend and market share by segment
Enables export of target segments for use across Meta, TikTok, Google, and more
Offers detailed segment portraits to guide ad imagery and copy

Use cases

Selecting optimal store locations based on behavioral segmentation
Building personalized marketing campaigns for specific customer segments
Comparing market share and consumer spend with competitors
Enriching CRM data with demographic and segment codes

Pros

Tiered pricing based on contacts or locations analyzed

Screenshots

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