Instantly

Instantly is a tool designed to automate outreach campaigns. Its smart AI technology helps generate more replies and increase revenue.

About Instantly

Instantly is a sales engagement platform for automating cold email outreach and lead generation. It combines AI-assisted campaign writing, a B2B lead database the vendor puts at 450 million contacts, and deliverability tools for inbox placement. Further features include AI sales and reply agents, automated lead routing, CRM integration and campaign tracking by pipeline and conversions. It is sold through paid subscription plans for different business sizes, and the site offers a trial without a credit card.

Best for: sales teams, agencies, B2B marketers, freelancers, founders

Key features

Provides access to a database of over 450 million B2B leads
Includes deliverability tools to improve inbox placement
Offers automated workflows for lead routing and campaign management
Tracks campaign performance with metrics like pipeline and conversions

Use cases

Running automated cold email campaigns for B2B lead generation.
Managing outreach across many mailboxes and client accounts for agencies.
Personalizing outreach at scale with AI agents.

Pros

Plan limits cited include 500,000 emails per month and 100,000 uploaded contacts.
Trial can be started without a credit card.

Screenshots

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